Monday, May 27, 2013

Making brand is a solid choice for valve company

"OEM narrower, must have the independent brand, but the transformation of the road is not easy." This is the recently held fifteenth session of Haijiao Hui channel brand culture forum, and said a foreign trade enterprises responsible person said to remember, human fight, fight cost "sweat economy" has failed, brand is the best choice.
Responsible for the foreign trade enterprise troubles caused by many foreign trade enterprises resonance, these enterprises generally face two difficulties: one is the appreciation of the renminbi, raw material prices, labor shortage caused by rising costs; two is from the surrounding low cost countries manufacturer's competition, these problems also plagued China AWWA C508 Water Check Valves company..
Shanghai Export Commodities Enterprise Association Feng Zhengzhou said: "the low price competition has not sustainable, foreign trade enterprises should walk out of predicament, to transfer from the sales price to the value of sales of product design, product function, brand culture, to completely reverse the heavy production, light brand marketing exchange ideas."
Overall, at present foreign trade enterprise transformation has three directions: first is the development of emerging markets in the Middle East, Latin America, Africa, Southeast Asia and so on; the second way is to create a foreign brand; three is to enter the domestic market, the three point is the future of China's Valve Factory go in the direction of.
"We try to create their own brands into the international market, but because the market marketing means and the lack of funding, foreign customers do not recognize us, so many enterprises always dare not to take a step. A company official said, "but even so, the enterprise must have its own brand, the direction of don't be afraid of the distance." Shanghai Ming Bao valve that it is worth China learning from the valve company, or that sentence future valve industry will be the enterprise brand competition.

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